The fruit stall was on Pitchers Hill in the 1936. It shows Iris Cox (b. about 1920) at her Uncle Ernest Cox's stall. Iris is now 92 and remembers 13 lb of apples selling for one shilling (5p)..
Here is an article about the Cox family of Pitchers Hill.
Also, an article about the history of fruit stalls on Pitchers Hill.
This picture was kindly lent by Chris Cox.